Search

globalheir

Global Heir Consult

How To Promote And Market Your School Online

Source: How To Promote And Market Your School Online

How To Promote And Market Your School Online

image

Some schools always seem to be in the news with good stories about their achievements or just promoting themselves through a range of strategies. Other schools find it hard to get good media coverage or have not developed a strategy for promoting themselves.

The schools that fall into the first category are not necessarily the best funded or highest performing in academics. They are simply the ones that have learnt how to manage their public profile by marketing and promoting the right way and at the right time.

Hyping your school online wisely; paying attention to how you promote your school can save money, improve admissions and lead to a better incoming class.

To create a branded online presence through the use of social media that will allow your school to: Connect to a wider audience Spread its message and agenda Monitor online reputation and trends Increase the availability and usage of online research materials.

These are some of the ways to market and promothe your School:

LinkedIn

Your School will have a functional account that will connect with all the professional parents on LinkedIn and bring your dream school to the limelight globally. Your school will be known globally and accessible to every search engines.

Instagram

This is a platform that will showcase the beauty of your School. Pictures of events and activities of the school will be shown to your targeted population through GPS and also to your followers which include the parents and will surely attract followers of the parents and thereby preaching the gospel to a particular group of your interest.

Twitter

In this social media era, creating a Twitter account for your school will get you noticed. The account will not be restricted, you will make it a public viewing for everyone to see. This account will be used for promotions and public announcements and the like. You will tweet messages, photos of the school events & activities and the school website links. Anything you want the world to know about the school can be tweeted; such as

Cultural Day

Open Day

Excursion

Christmas party

Founders` day

Graduation, etc.

You will ensure that tweets are on regular basis as this creates a lot of impression on people that your school is a high-spirited one with a lot of activities. “No Dull Moments”

Facebook

create a facebook account for the school for maximum exposure and establishing contacts with people, parents and alumni of the school. you will also create a “group” on facebook where we encourage users to respond to topics or issues posted by you. Unlike Twitter, it is easy to aggregate all our posts on facebook site. It is a great place to store photo galleries of alumni events, games and all other exciting, wonderful happenings and news you want the public to be part of. For smooth running of this site, you need to subscribe online for you to access the full features.

Youtube

This social media site offers you a great opportunity to upload videos. You can upload videos of your school events and activities like Excursions, Sports day, Open day, etc, all for free for public viewing; another great way of showcasing your school.

Google+

Google+ is what’s invoke when it comes to surfing the Internet and gaining global hearing and recognition. It is of major importance to tap into this Google+ platform for quick access to your school website through Google search.

A Professional Website

You need a professionally designed & secured website which allows parents, clients and potential families to interact easily with the school and its staff. Web features like Forms, Blog, Online payment solution, Chat Engine, Admission materials download, Prospectus, etc are all part of a professional website package. If you don’t spend the money to produce a “great website” you are missing the boat, not to mention hundreds of potential parents and additional incomes we can get through online businesses. you will make sure your school’s Twitter, Facebook, LinkedIn, Google+ and Youtube links are connected to the website.

By Global Heir Consultant

How to Get Started Guest Blogging

image

When I started guest blogging I made the typical mistake that many guest bloggers make. That mistake was writing a lot of guest posts on several blogs without thinking about the benefits or consequences. A lot of people will think that’s a great way to go, but I’d like you to know that it is not effective at all. You shouldn’t just start guest blogging because others are doing it or because you think it is the right thing to do. With blogging and internet marketing there is hardly anything called luck. Everything must be effectively planned from the beginning.

The first thing you need to know when you’re about to start guest blogging is your reason for guest blogging.
I have listed some of the major benefits of guest blogging above which include, traffic, links, subscribers, exposure, credibility and brand awareness. So take a look at these six reasons to know why exactly you want to guest blog, once you understand your reason for guest blogging you can then move on with this post.

Deciding Your Approach
When it comes to guest blogging you don’t just choose an approach and start to guest blog. Even though choosing an approach and working on it straight away might help you get results, it won’t be the best use of your time in the long run so you have to calculate everything you’re doing to ensure you’re getting the best possible from your time and efforts.
For example, if you’ve determined that your main reason for guest blogging is to get traffic and subscribers it will be a complete waste of time to guest blog on small blogs. And if your main aim for guest blogging is to gain backlinks it might not be the best use of your time to target big blogs.
Here’s how it goes. I will be giving you an insight into the value of guest blogging below so you can have a better understanding of what I mean. I’ll highlight the reasons for guest blogging and what results you can get.

If you take a look at the above graphic you will notice that the single best use of your time when it comes to guest blogging on small blogs will be to build backlinks. Yes, I know people will dispute that based on the fact that big blogs have more authority, and I’m not against that, big blogs have more authority than small blogs. However, a big blog like Problogger won’t give you the same results as 5 high-quality pagerank 4 blogs with varied anchor texts to the same page. I’m not saying this based on ‘guestimation’. I tried and tested this and it’s what works for me.
In the end, it doesn’t matter whether you want to try to get subscribers, credibility, exposure, brand awareness or traffic, spending your time guest blogging for big blogs will be the wisest thing to do.

The Ultimate Guide to Guest Blogging

Source: The Ultimate Guide to Guest Blogging

The Ultimate Guide to Guest Blogging

Global Heir Identity

have been guest blogging for few weeks now and within that period I have written several guest posts,. A lot of my guest posts were written solely for the sake of getting traffic and subscribers, and to improve my sphere of influence. Others were written solely for the purpose of experimenting and learning new things as far as guest blogging is concerned.
To say I haven’t learnt anything when it comes to guest blogging would be a lie.
Let me discuss with you what I have learnt so far.

What is Guest Blogging?
The first question that will come to your mind when guest blogging is mentioned is, ‘what exactly is guest blogging?’ A lot of us know that forum marketing is the act of marketing our blog/website on forums. Most of us know that blog commenting is the act of commenting on other blogs. But what is guest blogging?
Guest blogging is the act of writing for another blog, with the hope of getting quality back-links, getting traffic, gaining exposure and building relationships.

Who Can Use Guest Blogging?
Guest blogging definitely has a lot of advantages, (which I’ll be getting into soon) but one major concern I have been getting from readers is that they only see guest blogging being used in the make-money-online niche. They ask me if it is really effective in other niches. Since guest blogging is based on you giving away free content with the hopes of getting link/traffic/exposure, it is really practical and effective in other niches.
The problem is that it might be a little difficult to find blogs to write for in niches other than the MMO niche. However, this also means that the blogs you’re after would’ve only had a few guest bloggers competing to write for them. This gives you the chance to get even more results from your guest posts.

Anybody can use guest blogging, in any niche: as long as there are blogs within your niche – guest blogging is possible.

Benefits of Guest Blogging
There are various reasons to guest post, and I’m a firm believer in the fact that your reason for guest posting will determine the kind of guest post you write, and the kind of blog you write for. I’ve written a previous post on some of the major benefits of guest blogging but I also think it will be better if I highlight some of the major reasons why I personally guest post below.

• To Gain Quality Traffic: In most cases this is the only reason I guest post. From my observation I have discovered that guest blogging is one of the best ways to get quality traffic that sticks and converts into subscribers. A recent guest post of mine on Problogger sent me over 1000 visitors in less than a week with very low bounce rate and quality time on site. So many of these visitors even go on to engage with me in other places. Guest blogging is by far my best traffic source.
• To Gain Subscribers: To me, this is the joy of guest blogging because there is no point in having traffic that doesn’t stick. I have gotten as much as 2000 visitors in one day from Stumbleupon alone, but you’ll find it difficult to believe that none of those visitors subscribed to my blog, and even though my guest posts on big blogs send me an average of 400-500 visitors I still get over 100 subscribers from each and every one of them. In fact, my recent guest post on Problogger (which is my highest-performing one ever) sent me over 400 subscribers in the first 3 days – and I keep on getting subscribers from it every day.

• To Build Backlinks: I once started an experiment (which has now been paused) to see how effective guest blogging is for link building. Guest blogging is the easiest and most effective way to build quality and authoritative backlinks to your blog. For this reason some of my posts are ranking on page one of Google for their desired keywords, most of my posts are indexed and ranked as soon as they’re published, and I now get over 4,000 visitors from Google alone every month. Guest blogging is definitely the best way to build authority backlinks to your blog and domain name – and the fact that it is also the easiest makes it the best.
To Gain Exposure: Do you know that Problogger gets as much as 40k visitors every single day? Let’s say I was able to get a guest post published on Problogger. In a matter of one week the guest post would have been viewed by at least 10k people. This means that number of people have also seen my name. You might not see great value in this but considering the fact that people have to see a brand at least 7-8 times before they become really familiar with it, you will easily gain exposure and build your brand by repeatedly getting featured on the top blogs in your niche.

• It Helps Build Your Brand: Even though I get thousands of visitors from search engines every single month my blog name and my name are the most searched keywords readers look for. This is mainly as a result of my guest blogging (because I get the most searches when a guest post of mine is published on a big blog). I have also noticed that visitors who arrive from the search engines through my blog’s name (or my name) are those who end up spending the most time on my site. So, it doesn’t matter what people think works or not, guest blogging is one of the most effective ways to build a great brand.
• To Gain Credibility: What is the best way to start making a lot of sales when you launch a new product? Or what is the best way to get a lot of affiliates to jump on board? The truth is your traffic counts but the big players will only help you promote your stuff when they know they can count on you. There is no better way for people to know they can trust you than for them to repeatedly see your work on some of the biggest blogs in their niche. Guest blogging helps build your credibility and makes it easy for people to trust you and take your word for it.

I’ve done quite a job explaining the benefits of guest blogging and considering this isn’t the main area we’re touching on today, let’s move on.
Proof that Guest Blogging Works
Just so you know I’m serious when I talk about guest blogging (and that I get results from my efforts) I’ll show you some screenshots from some of my successful guest posts.
While you’re at it, I’ll also like you to know that even though my results might be mouth watering, they aren’t typical. I have seen people get more/fewer results than I do. This post will be based on my approach to guest blogging and I believe that by following my approach you will be able to get better results than I did.
Over 1K Visitors from Only One Guest Post
By Bamidele ( writers in charge)

How to choose the best social media for your business

Choose one
As you know by now, using social media for business is practically mandatory. The benefits of using social media to market your brand, engage with your customers, provide customer service, increase brand awareness and build your customer base are huge – so huge that you’re in essence hurting your marketing strategy by not using social media.But the thing is, there are hundreds of social media platforms out there. Even if you narrow it down to the most popular and effective social media networks, you’ll still have a dozen or so that you’ll need to choose from. Unless you’re a large corporation with a dedicated marketing team, you’re not going to have the resources to be able to maintain a presence on all of these different social channels. Instead, you’re going to have to pick a handful that will benefit your business the most. The question, of course, is what social media platforms should you use? There are basically six things to look for when choosing what social media platform to use – but keep in mind, the platform (or platforms) you decide on depends a lot on what kind of business you are running.

Circumstances do not make a man, they reveal him.

“Stop acting as if life is a rehearsal. Live this day as if it were your last. The past is over and gone. The future is guaranteed.”
Everything you are against weakens you. Everything you are empowers you.
Happy Sunday.

Publications

Facebook is finally working on a “dislike” button

👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎

image

Facebook is finally working on a “dislike” button
Alice Truong September 15, 2015
President Barack Obama gives a thumbs-down gesture while speaking on health insurance reform Thursday, April 1, 2010, at the Portland Expo in Portland, Maine.
Thumbs down. (AP Photo/Robert F. Bukaty)
You’re going to like this: The dislike button is coming to Facebook.
Users have long desired a button to express their negativity, and Facebook is finally giving in. In a public town hall today (Sept. 15), CEO Mark Zuckerberg said the company is working on alternatives to the “like” button and will begin testing them soon, but didn’t specify a timeframe.
“People have asked about the dislike button for many years,” Zuckerberg said. “We’ve finally heard you and we’re working on this and we will deliver something that meets the needs of the larger community.”
He said the company would take pains to avoid becoming like the popular online community Reddit, where posts are voted up or down depending on the whims of users.
“That doesn’t seem like the kind of community that we want to create: You don’t want to go through the process of sharing some moment that was important to you in your day and have someone ‘downvote’ it,” he said. “What they really want is the ability to express empathy. Not every moment is a good moment.”
The company also plans to test other buttons expressing sympathy or empathy. Facebook introduced its ubiquitous like button in 2009 as a way for users to quickly respond to posts, but hitting a thumbs-up icon hasn’t been always been appropriate for sad moments or news stories about tragedy.
In December, Zuckerberg said the company was thinking about adding a dislike button but noted it would likely be called something else to avoid shaming or expressing hatred toward posters.

Blog at WordPress.com.

Up ↑