When I started guest blogging I made the typical mistake that many guest bloggers make. That mistake was writing a lot of guest posts on several blogs without thinking about the benefits or consequences. A lot of people will think that’s a great way to go, but I’d like you to know that it is not effective at all. You shouldn’t just start guest blogging because others are doing it or because you think it is the right thing to do. With blogging and internet marketing there is hardly anything called luck. Everything must be effectively planned from the beginning.
The first thing you need to know when you’re about to start guest blogging is your reason for guest blogging.
I have listed some of the major benefits of guest blogging above which include, traffic, links, subscribers, exposure, credibility and brand awareness. So take a look at these six reasons to know why exactly you want to guest blog, once you understand your reason for guest blogging you can then move on with this post.
Deciding Your Approach
When it comes to guest blogging you don’t just choose an approach and start to guest blog. Even though choosing an approach and working on it straight away might help you get results, it won’t be the best use of your time in the long run so you have to calculate everything you’re doing to ensure you’re getting the best possible from your time and efforts.
For example, if you’ve determined that your main reason for guest blogging is to get traffic and subscribers it will be a complete waste of time to guest blog on small blogs. And if your main aim for guest blogging is to gain backlinks it might not be the best use of your time to target big blogs.
Here’s how it goes. I will be giving you an insight into the value of guest blogging below so you can have a better understanding of what I mean. I’ll highlight the reasons for guest blogging and what results you can get.
If you take a look at the above graphic you will notice that the single best use of your time when it comes to guest blogging on small blogs will be to build backlinks. Yes, I know people will dispute that based on the fact that big blogs have more authority, and I’m not against that, big blogs have more authority than small blogs. However, a big blog like Problogger won’t give you the same results as 5 high-quality pagerank 4 blogs with varied anchor texts to the same page. I’m not saying this based on ‘guestimation’. I tried and tested this and it’s what works for me.
In the end, it doesn’t matter whether you want to try to get subscribers, credibility, exposure, brand awareness or traffic, spending your time guest blogging for big blogs will be the wisest thing to do.